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WiFi in Retail

Posted by Scott Calonico on 08/05/18 15:43

When you're running a brick and mortar retail business, you know that every customer counts. Whether you're selling the latest in urban street wear or titanium reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you're alienating over 3/4 of your retail customers? Not very pretty, is it? That's because 78% of shoppers prefer to use in-store WiFi when it's available.

So why aren't you offering it?

KNOW YOUR CUSTOMERS

You can't love your customers if you don't know them. That's why offering them free in-store WiFi through a captive portal solution, like BLACKBX, makes sense. So how exactly does this work? Easy. Once enabled, your customers login through a splash screen, branded with your store name and logo, with their email address in order to access the WiFi. But it doesn't stop there - in addition to an email address, you can ask information like age, gender, post/zip code and more! Most customers don't mind giving out a few marketing details in return for free WiFi.

Sound too good to be true? It's not. Here's a few more Retail WiFi stats courtesy of Network World:

  • 82% of shoppers research products online before setting foot in a store.
  • 60% of retail shoppers want to receive real-time promotions and offers in-store.
  • 17% of Millennials think being reminded of items they need while they’re shopping is “cool.”
  • 27% of Millennials think it’s “cool” to be told which foods they should buy, based on their dietary restrictions.

Not only do your customers want free in-store WiFi, they want to be "cool" as well.

AUTOMATED MARKETING

Ok, great, so what can you do with all this information? Well, really, the sky is the limit. One option is to import email addresses into your favorite mail marketing program like Mailchimp. Send out an email blast with your latest offers to tempt customers. Or, even better, use BLACKBX automated marketing to send out laser targeted SMS or email messages to your most loyal customers (or even the ones you haven't seen in a while). Imagine this - a customer who hasn't visited your shop in set period of time - say a month - gets an automated message encouraging them to come back to your shop with a special discount. Who could resist?

BUYERS CLUBS

How about this? Once your customer access your store's WiFi through your captive portal, they're automatically enrolled into your buyer's club ALONG WITH a 20% discount off anything they buy today. The best part? Once registered, customers are automatically connected to your WiFi every time they enter your store. That's instant tracking and analysis of your customers - in real time. Build your customer loyalty - automatically. 

BEATING THE ONLINE SHOPS

The internet has revolutionised the retail industry with online reviews and discounts. Savvy shoppers search online for discount codes to help them get the best deal and use what they read online, such as reviews and blogs, to inform their purchases. As a matter of fact, 30% of shoppers won't purchase a product if they can't research it online first. What better way to empower your shoppers than offering them awesome WiFi where a mobile signal might be weak? Your customers can use bar code scanners and other cool apps to look up product information, empowering them before a purchase with the information they need to make informed decisions. 

Want to get into more detail? Here's a nice video put out by the good folks at Cisco about how to implement and get the most return out of WiFi in retail: 

OFFER AWESOME IN-STORE WIFI TODAY!

Avoid customers leaving your shop without buying anything, offer great WiFi and send vouchers by SMS or email to entice them to do an impulse purchase.

So - what are you waiting for? Get started offering awesome WiFi in your retail store today! Just click the button below to get started.

Request a trial

 

Tags: Articles, wifi in retail

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A few words about the author

Scott Calonico

Scott is an award winning filmmaker and all around digital guy, responsible for videos, social media and all things content related. He’s created videos and content for sites like Vanity Fair, The Atlantic and Timeline.