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Offer GDPR Compliant WiFi with BLACKBX

Posted by Scott Calonico on 30/10/17 15:03

Halloween is almost upon us, so we thought it appropriate to share this scary story. If you get too spooked, don't worry. It has a happy ending. 

It Was a Dark and Stormy Night

A lone pub in the middle of a haunted wood was offering free WiFi to their customers.

The password was written down on a chalkboard that was covered with dust and cobwebs - because it hadn't been changed in years.

Even scarier - when customers logged into the WiFi, the Terms and Conditions and Marketing Opt Out links were hidden by creepy blinking HTML text.

But the Biggest Scare Was to Come

scariest-pumpkin-ever.jpg

That was on May 25, 2018, when government GDPR auditors asked to see the creepy wee pubs data records. They were totally out of compliance and were hit with a bone rattlingly scary fine of 20 million Euros or 4% of their yearly income .

Oooooooooooohhh!!! (That's a scary ghost noise and not an "oh" that's been stretched out).

OK - so we might have exaggerated a little. It is the witching season after all. But we wanted to get across a point - GDPR is coming and if you're offering WiFi in your pub, cafe, restaurant or other place of business it's going to effect you.

What is GDPR?

GDPR isn't another networking acronym or government agency. GDPR is short for the General Data Protection Regulation (GDPR), which takes effect on May 25, 2018 throughout the EU. Any business established in the European Union  will have to comply with all the GDPR laws. Of course, with Brexit approaching rapidly, requirements may fluctuate with the UK, but even UK based businesses that deal with EU customers will be bound by the GDPR rules.

Basically the goal of GDPR is to empower individual data privacy. It ensures that when people give their personal information out to a business, that data is used for a specific purpose, kept only for specific period of time and stored securely.

What does GDPR Mean for Your Business WiFi ?

There are a lot of myths floating around about what exactly GDPR is going to mean for your business - from multi million dollar fines for users downloading pirated movies on your network, to businesses being required to retain personal data for all users on their WiFi network. Some of the stories are just that - stories - while other rumors are filled with half truths.

Why even bother with the hassle?

With BLACKBX, you can offer your patrons safe, secure and - yes - GDPR compliant WiFi.

Terms and Conditions, data retention, GDPR requirements - we'll take care of all of that for you so that you can get on with what you really want to do: run your business.

Users in your business connect to your WiFi through our secure captive portal (fully brandable as yours, of course) where they can authenticate with a social media profile, like Facebook, or by using an email address. You can use this opportunity to then gather marketing data about your customers - name, age, post/zip code - and even ask questions. Once connected, users need never log in again.

The end result? Customer data is kept safe, secure and, most importantly,  GDPR compliant.

The Happy Ending

You can get started getting your business GDPR compliant for FREE!

BLACKBX integrates with most of the world's leading WiFi equipment providers - award winning names like UniFi, Open Mesh, LigoWave, Cisco and more. Don't have your own WiFi equipment? No problem, we can help you out there, too. 

Don't let your business turn into a horror story - try BLACKBX today!

Get Started

 

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A few words about the author

Scott Calonico

Scott is an award winning filmmaker and all around digital guy, responsible for videos, social media and all things content related. He’s created videos and content for sites like Vanity Fair, The Atlantic and Timeline.