Happy GDPR Day Everyone!
That's right, at 12:00 AM on May 25, 2018 GDPR (General Data Protection Regulation) came into effect in the EU. The main purpose of GDPR is to give EU citizens and residents control over their personal data. Which is pretty cool, if you're an end user, but could be a bit of a minefield if you're a business owner offering WiFi and worried about how GDPR could effect your company.
Not - however - if you're using BLACKBX.
And the best part? You don't have to do a thing. That's because our cloud based WiFi solution takes care of all your GDPR needs for you. No new equipment to install, no forms to fill out and nothing to download to offer fast, safe, secure and, best of all, GDPR compliant WiFi.
BLACKBX and GDPR Compliance
Here's how BLACKBX is meeting GDPR requirements and how you show your customers data is protected:
End user access
Users will be shown the terms and conditions before they join a WiFi network, if they decline the terms; no personalised information will be collected on them
End user portal
Users will be able to view all the data we store on them. Including:
- The locations they have visited
- The amount of data they have consumed at each of these locations
- Each device they have used at these locations
- Every marketing campaign they may have participated in
- Every Payment they may have made
This data can be exported via both PDF and CSV.
So, if you're using BLACKBX WiFi and your customers ask if you're in-store connection is GDPR compliant - you can answer with that magic word: "yes."
But wait, there's more!
Of course, everyone wants to offer GDPR compliant WiFi, but that alone isn't going to get your business growing. That's where the rest of BLACKBX comes in.
How about sending an automatic SMS or text when your customer hasn't visited in a while, tempting them back with a coupon for 10% off? Or how about a personalized text offering your best customer a free drink on their birthday? And that's just the beginning - the sky's the limit with the automated marketing features of BLACKBX. Combine this with powerful features like WiFi scheduling, location mapping to see where your customers are coming from and much, much more!
Offer GDPR Compliant WiFi with BLACKBX
And if you've been to confused about GDPR laws, but still want to offer WiFi in your business, click on the link below to take BLACKBX for a free test drive!