Mar 8, 2018
.
4 min read
Analytics are for everyone – Happy International Women’s Day
There is a misconception that is hard to debunk even in today’s world… women do not like numbers and are only interested in communication.
In a data hungry world, it’s no surprise that with this misconception, only 26% of tech jobs are held by women. As data, analytics and coding are generally associated with numbers.
As a marketing professional this is something that I find troubling. It seems that marketing analytical/data focused jobs are dominated by men, while content and PR by women.
Interestingly, data focused roles, such as Data Analysts and Digital Marketing Managers, are usually better paid than content and PR roles, such as Content Manager and PR Manager.
Not to mention the average pay gap, for marketing and sales directors is 12%, and for marketing associate professionals around 18%.
I know this is generalising, but that’s my experience.
As today is International Women’s Day, I’m here on a mission to debunk this nonsense.
To start off, here are JUST three out of millions of women that are known for being extremely good in using data!
Data-driven women
1. Sheryl Sandberg – Chief Operating Officer of Facebook
She is a technology executive that brings data to life, helping to dramatically boost revenues at Facebook. She joined Google as business-unit general manager in 2001 and became Facebook COO of in 2008.
Sandberg has demonstrated her value amongst other executives on earth, managing hyper-growth, through data.
2. Marissa Mayer – Ex-President and CEO of Yahoo!
She is an information technology executive, known for her work in Google as the first female engineer and also on the three-person team responsible for Google AdWords.
“Forty shades of blue”, Mayer tested 40 different shades of blue, that they were randomly shown to visitors. Google would note which colour earned more clicks – now that is real data and testing – and that’s how the blue colour we see on Gmail and other apps was chosen.
3. Cindi Howson – VP of research at Gartner and founder of BI Scorecard
She is a business intelligence and management reporting expert. Some of her work is based on advising BI tool selections and developing products exclusively hands on testing.
This BI expert shares her knowledge in market trends, vendors and best practises in both the Gartner and BI Scorecard blog – have a look to learn more about BI and analytics.
So do we really hate numbers?
Of course not!
I personally enjoy working with data analytics and even learned to code a bit for fun. Unfortunately, this misconception is forced on us, not only with numbers but in so many more aspects:
I am not just saying this, the topic has been heavily researched in many studies and analysis. If you want to find out more and enjoy a good read, click right here.
Where can you learn more about these high demanded skills, like analytics and coding?
There are a bunch of skills you can learn. There are courses which are very easy to find, just google it, and you will see all the possibilities! Here are some places that I normally get my information from…
- Codecademy – Free courses for all levels
- Coursera – Any course you want to do, you will find it here
- Moz, Kissmetrics, Spiceworks – Check some of these blogs to expand your knowledge
Ok – you work for a tech company, why are you writing this?
For 3 reasons:
- Incentivise women to learn tech related skills and join this world.
- Celebrate International Women’s Day.
- To have a hook to our product 😉 – as a good representative of my company I am proud of what we do, and what we offer.
WiFi & Customer Analytics for your business
So what can you do to use analytics in your favour? Are you using on-site analytics? Or collecting any type of data from your customers? If not, then you are not maximising the possibilities of your Guest WiFi.
With the features that Stampede offers, you will be open to a whole new world of marketing. With our dashboard you’ll be able to analyse data, have insights and act on improving your marketing activities and even your business as a whole!
Explore our Guest WiFi software solution that will allow you to capture and analyse customer data, automating and increasing the effectiveness of your marketing campaigns.
Want to know more?