So you've just opened your first coffee shop. Besides awesome coffee, you wanted your business to be a place where people could meet and chat about the pressing issues of the day. Sort of a modern day salon, if you will. You did everything a good coffee shop is supposed to do - order the latest in Sumatran Dark Roast, obtain sweets from your favourite local baker and, of course, install some WiFi for your customers.
When you're running a brick and mortar retail business, you know that every customer counts. Whether you're selling the latest in urban street wear or titanium reinforced avocado smashers, your customers are what keeps your businesses worthwhile. So what if we were to tell you that you're alienating over 3/4 of your retail customers? Not very pretty, is it? That's because 78% of shoppers prefer to use in-store WiFi when it's available.
So why aren't you offering it?